INDUSTRY ETIQUETTE

The Music Industry Is The Fastest Growing Industry In The World. People Of All Nationalities From All Walks Of Life, Are Constantly Exploring Their Creative Side For An Opportunity To Be Discovered In The Music Arena. However, What Are The “Rules” In Music? How Are People Able To Successfully Enter Into The Music Industry Receiving Desired Results? What Are The Steps To Successfully Attract, Obtain & Maintain Acknowledgement As Well As Acquire A Fan Base Efficiently Establishing Longevity? In The New Era Of Streams, How Can Artist Become & Remain Successful, To Be Recognized As A Great & Be Legended In Music’s History Forever.

When It Comes To “The Rules” Of The Industry, The Standards Are Known To Be Pretty Universal Regardless Of Genre Though They Often Vary From Label To Label. So What Are These Rules & How Are They Determined. First As A General Consensus In Order To Get The Eye Of Industry Executives An Artist Must Be Semi Popular Already. This Differs From That Of Motown Days When An Artist Simply Needed To Be Talented & Able To Audition. Labels Look For Artist That Are Popular At Least In Their Home State And/Or Surrounding Areas. They Like To See Performances Of The Artist That Have Been Recorded & Had A Good Turnout. Social Media Following Is Also A Point Of Interest. They Look At Fan Engagement As Well As Interaction Amongst The Artist & Their Fans; How The Artist Is Perceived As Well As Received. Lastly, Streams Are Accounted For. How The Music Is Doing On The Major Streaming Platforms & Are People Actually Purchasing Any Of The Music. These Things Set Artist Apart & Raises Attention Of Industry Executives As Far As Whether The Artist Has What It Takes To Excel. These Are The Aspects Considered By Labels But How Does One Go About Obtaining These Things?

First, An Artist Needs To Make Relatable Music. Music That People Are Able To Associate Themselves With In Some Manner. People Like To Listen To Music That Makes Sense To Them. Creatives Seeking To Enter The Music Industry Should Assess The Events, Traditions & Universal Concepts Inhabiting The World At The Current Time When Looking For Content To Develop Musical Ideas. Inspiration Of Experiences With Directly Relatable Correlations Are A Form Of Vulnerability & Generates Automatic Acceptance By The Audience; Whether Music Is Directly Relatable Or Not.

Presentation Of The Artist As Well As The Product Needs To Be Marketed Adequately In Order For An Artist To Attract Attention. Making Music Without Promoting It Properly Is Ineffective As Far As Achieving Success. Once Music Has Been Released Artist Need To Facilitate A Position By Establishing Their Image. Contrary To Popular Beliefs This Is Not Done With Instagram Post Only. Though Social Media Helps To Present Certain Aspects Of Artists, It Offers Limited Perception. This Is Why Interviews As Well As Written Articles Are More Effective. Artist Want To Have Their Faces On As Many Positive Places As Possible. Interviews Offer Opportunities To Show Forth Various Aspects As Well As Overall Outlook. Meet & Greets With Fans & Potiential Collaborators Is Another Xential Componenet In Industry Etiquette. Artist Want To Be Known By As Many People As Possible. Whether They Are Engaging In The Music Or Not. Having An Unforgettable Reputation Gets & Keeps You Spoken About, Even After The Making Of The Music Has Stopped.

The Idea Is To Be As Welcoming & Open As Possible To The Public. Artist Must Create An Image That Forces People To Want To Be Engaged With Them. The Idea Is To Be Memorable & The Way To Be Memorable Is To Interact. With Streams Driving The Industry It Is A Lot Harder To Make A Lot Of Money Doing Just Music. Interviews, Meet & Greets & Live Interactions Set Artist Apart From The Normal Expected Standard. Giving Them An Opportunity To Create A Name For Thenself, Branding If You Will. The Most Xential Component In Industry Etiquette Is Image. Image Is Created Through Interaction. Image Will Determine Whether An Artist Is Offered Continuous Support As Well As Other Opportunities Even Outside Of The Music Spectrum. People Not Interested In The Music Will Still Focus On Image & Determine Support Level From The Perception.

Create An Image That Makes Sense & Market It Through Vulnerability & Integrity. While Showing Self, Promote The Music As An Added Bonus. Give People An Opportunity To Support You As A Person & Let Them Feel As Though You Are Open To Reconstruction As Well As Reformatting. This Builds Loyalty Trust As Well As Support. When Fans Feel They Are Close To The Artist They Work To Maintain That Position & Creates Inevitable Continuous Support In Order To Maintain Positioning.